SEVENFRIDAY ‘dolce far niente’

The M-EVOlution is upon us. Ten years ago, SEVENFRIDAY surprised the industry with the launch of the M-series. Now, The M-EVO strikes the perfect balance between recognizable and foreign, accepted while still advancing.
ME3/01 takes this concept to the boot of Europe, Italy to be exact! Commuting by scooter and taking a break for an espresso and Gelato on one of Rome’s many Piazzas may sound like something out of a movie, but life in Italy can really be just that.

Now if you imagine the sort of person who’s day to day is based on the motto of ‘dolce far niente’, what are they wearing?

In our imagination the ME3/01 goes perfectly with the effortlessly cool Italian sense of style. Although it is hard to pinpoint the effortless cool it exudes, there is a word that defines the look of the ME3/01 - sprezzatura. The art of looking great but with a kind of effortless grace, without fuss.

The new ME3/01 is just as rEVOlutionary but with an element of Italian class.Stone blue PVD throughout the case combined with the polished surface and blue suede strap gives this model a sophisticated boldness. Elegant and simple with a focus on quality and unparalleled attention to detail.